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"Still Here Dancing With the Groo Grux King": Dave Matthews Band, Tumblr, and an Ethnomusicology of Mainstream Popular Music

Abstract

How do we study mainstream popular music in a time when fan experiences extend beyond the analog world into the digital world? Drawing on fan studies scholarship and ethnomusicological methodology, this thesis argues that online ethnography is a solution to this issue. Research was conducted with the Dave Matthews Band Tumblr community to examine how the community functions online to educate each other and commemorate the 2008 loss of saxophonist LeRoi Moore.

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