UC Santa Barbara

Drawing on theories of social movements and environmental sociology, this article considers a frame transformation that is taking place within ecological social movements. This transformation produced a new frame: "total liberation." We explore this phenomenon by analyzing interviews with activists, fieldwork observations, and documents from radical environmental and animal rights movement networks in the United States. Beyond introducing the total liberation frame, the article expands current understandings of how and why frame transformations occur through a consideration of how multiple frames, as well as intra- and intermovement tensions and influences, shape frame transformation. Copyright