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Teaching Direct Marketing and Small Farm Viability bannerUC Santa Cruz

Teaching Direct Marketing and Small Farm Viability, 2nd Edition. Unit 3 - Community Supported Agriculture (CSA)

Abstract

This unit on direct marketing through Community Supported Agriculture introduces students to the history of CSA and today’s various CSA structures. In addition, this unit will focus in depth on the two primary forms of CSA (the Membership/Share Model CSAs and the Subscription Model), illustrating how CSA structure, outreach, and administration differ for each model. The unit also covers the agronomic considerations for running a CSA, including crop planning, soil fertility, harvest, and post-harvest handling.

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