Lawrence Berkeley National Laboratory

Numerous glazing technologies are under development worldwide to improve the performance of building facades. High-performance glazings can provide substantial energy and related environmental benefits, but often at greatly increased first cost when compared to conventional design solutions. To increase market viability, we discuss strategies to reduce the actual and owner-perceived costs associated with developing and producing advanced window systems, specifically switchable electrochromic glazings, and we also suggest marketing strategies designed to appeal to early adopter and mainstream purchasers. These strategies may be applicable to a broad range of advanced glazing materials.