Region

Population

Total Ads

Descriptive ads

Cancer/Surgery

Cosmetics

Botox/ Wrinkles

Lasers

Skin Diseases or Rashes

Psoriasis

Phototherapy

Philadelphia

6,188,000

50

30

20

21

7

13

9

2

2

Los Angeles

16,374,000

65

26

22

22

17

19

17

1

0

Dallas/Fort Worth

5,222,000

92

14

11

9

7

9

6

1

1

San Francisco

7,039,000

79

20

2

5

1

5

8

3

1

New York

21,200,000

186

14

6

9

8

10

4

0

0

Washington D.C.

7,608,000

73

19

15

13

7

9

3

0

0

Houston

4,670,000

73

14

7

9

4

6

7

0

0

Boston

5,819,000

51

5

3

5

2

5

4

1

1

Chicago

9,158,000

53

15

14

7

3

6

7

7

3

Detroit

5,456,000

50

9

6

8

1

6

7

4

2

 

 

 

 

 

 

 

 

 

 

 

Totals

88,734,000

772

166

106

108

57

88

72

19

10

Percentage of Total Advertisements

 

 

22%

14%

14%

7%

11%

9%

2%

1%

 

 

 

 

 

 

 

 

 

 

 

 

Table 2: Yellow Pages data from large markets.