Individuals who are primarily internally motivated to respond without prejudice show less bias on implicit measures than individuals who are externally motivated or unmotivated to respond without prejudice. However, it is not clear why these individuals exhibit less implicit bias than others. We used the Quad model to examine motivation-based individual differences in three processes that have been proposed to account for this effect: activation of associations, overcoming associations, and response monitoring. Participants completed an implicit measure of stereotyping (Study 1) or racial attitudes (Study 2). Modeling of the data revealed that individuals who were internally (but not externally) motivated to respond without prejudice showed enhanced detection and reduced activation of biased associations, suggesting that these processes may be key to achieving unbiased responding.

To celebrate the first 10 years of Nature Reviews Neuroscience, we invited the authors of the most cited article of each year to look back on the state of their field of research at the time of publication and the impact their article has had, and to discuss the questions that might be answered in the next 10 years. This selection of highly cited articles provides interesting snapshots of the progress that has been made in diverse areas of neuroscience. They show the enormous influence of neuroimaging techniques and highlight concepts that have generated substantial interest in the past decade, such as neuroimmunology, social neuroscience and the 'network approach' to brain function. These advancements will pave the way for further exciting discoveries that lie ahead.