Colombia’s long-awaited emergence from armed conflict seems to be under way, at the same time as a passionate green movement is emerging. We trace the use of emotion in newspaper letters to the editor that address environmental matters concerning the Magdalena River in relation to ecology, the conflict, and cultural identity.

Through a content analysis of 532 programs screened on various national television networks in Colombia, this paper examines portrayals of women in the country’s narconovelas, fictional series derived from the telenovela genre that resonate forcefully with the public. We do so in order to gain a better understanding of their role in representing gender in Colombia. Relevant topics include: the widespread violence against women in a traditional, patriarchal country, the ineffectiveness of policies targeting gender discrimination, and ideologies of machismo and Marianismo. These practices are discussed as factors that may prevent women’s social empowerment and participation in the workforce and politics of the country. Our results show that, as per Colombia’s prevailing social relations, narconovelas demonstrate a gendered power imbalance and mestizo heteronormativity via macho plots that glamorize violence against women. Women are rarely key characters in narconovelas, and when they appear, they are dependent on men, and attain status through men or their families. In addition, the genre represents continuous verbal and physical aggression against women, especially if they belong to ethnic or racial minorities.

The firm Masglo sells nail polish in several regions of the Americas, predominantly in its home of Colombia. Some of Masglo’s colors have been marketed through words associated with “slut-shaming” and other misogynistic concepts, which stimulated a 2015 consumer debate on Twitter and Facebook. We analyze the tweets from those exchanges and relate them to feminism, anti-feminism, and the status of women in Colombian society. Our results show that female clients, who were the main participants in the debate, most favored the company’s strategy. Some nodes highlighted deeply rooted Colombian gender roles or reflected on sociocultural status and femininity as political issues. Nail varnishes that suggested associations with feminism, such as “empowered”, “diverse,” or “human,” were practically ignored. The debate changed little: in keeping with the nation’s macho culture and commercially narrow beauty norms, the company continues to exploit invidious stereotypes. In the future, a cross-class women’s solidarity with all of those engaged in the beauty industry must emerge.