We have studied the laser pulse shape dependence of the conversion efficiency of λ = 1.03 μm laser pulse energy into 13.5 nm extreme ultraviolet (EUV) emission from a Sn laser-produced plasma. Laser pulses of arbitrary temporal shape ranging from hundreds of picoseconds to several nanoseconds were generated using a programmable pulse synthesizer based on a diode-pumped chirped pulse amplification Yb: YAG laser. Measurements show that the conversion efficiency favors the use of nearly square pulses of duration longer than 2 ns, in agreement with hydrodynamic/atomic physics simulations. A 35% increase in conversion efficiency was obtained when Q-switched pulses were substituted by square pulses of a similar duration. Experiments conducted irradiating a Sn target with a sequence of two time-delayed 250 ps pulses showed a 30 percent increase in the EUV yield respect to a single pulse of the same total energy when the pulse separation was optimum at 2.1 ns. This suggests that re-heating of the plasma with delayed laser pulses could be used to improve the EUV yield. The spectroscopic characterization of EUV emission and in-band EUV images that characterize the source size are also presented.