This study explores the marketplace potential for organic almonds, hay, and winegrapes produced in California. Data was drawn from interviews with producers or processors of each crop and from statistics published by the California Department of Food and Agriculture (CDFA) and the US Department of Agriculture (USDA).

Field edge hedgerows have long been promoted by UC Cooperative Extension and other organizations as a way to bring needed biodiversity to California farms. However, adoption of hedgerow planting still falls far short of available edge capacity. Our study explores a new multifunctional model of hedgerows that combines production with environmental conservation goals by considering the revenue potential of harvesting blue elderberry. Blue elderberry is a drought-tolerant native species well adapted to multiple microclimates in California and the western United States. The growth of elderberry herbal products and specialty foods markets is currently skyrocketing nationally and globally, and blue elderberry may offer a promising entry into these markets. Blue elderberry is also sought out by Indigenous people as one important component in efforts to restore cultural and food sovereignty. A field demonstration trial in the southern Sacramento Valley found that elderberry yields from 1,000-foot-long multi-species hedgerows could potentially provide from $2,000 to $3,000 in net annual revenue within 3 to 5 years, with much more possible as the hedgerows mature.

The article “Native blue elderberry in hedgerows bridges revenue and conservation goals” focuses on the commercial potential of western blue elderberry (Sambucus nigra ssp. cerulea) plantings, primarily on private farmland in California. While blue elderberry is little known as a commercial agricultural crop, it is anything but new to the Indigenous people of this place. Many of the nearly 200 tribes that live in California have been in relationship with elderberry, and the land it grows on, since time immemorial, seeing all living beings as their own kin, rather than merely utilitarian resources. For non-Indigenous farmers and researchers working with elderberry, it is important to be aware of our state’s history of land dispossession and non-Native land management practices, which have often diminished California Native peoples’ access to and sovereignty over traditional foods, medicines and cultural materials.

In 2000, the UC Statewide Integrated Pest Management Program (UC IPM) conducted a comprehensive survey of pest management decision-making and pest control practices of cotton growers in the 11 major cotton-?producing counties of California. The results indicate progress in growers’ knowledge and implementation of IPM principles and techniques, although the use of certain aspects, such as treatment thresholds for insects, often fell short of researchers’ recommendations. The survey also confirmed the central role of pest control advisers (PCAs) in IPM decision-making. Although independent PCAs communicate more with growers than do PCAs who are affiliated with product suppliers, PCA affiliation did not affect most on-the-ground pest treatment actions measured by this survey. The results indicate a need to expand IPM adoption surveys to include PCAs and to develop more effective ways of measuring IPM decision-making beyond counting the techniques used or not used.

A comprehensive survey of full-time almond growers in the three primary almond-producing regions of California showed that growers rely substantially on pest control advisers (PCAs) for pest management decision-making. Independent PCAs communicated more frequently with growers than PCAs who are employed by agricultural product suppliers. Growers who use independent PCAs tend to feel more knowledgeable about integrated pest management (IPM) and report the use of more complex pest-monitoring techniques and control practices. The use of insecticide sprays, however, is independent of the type of PCA employed, and the percentage of growers using them has declined substantially since a 1985 survey.