Primary data, though an essential resource for supporting authoritative archaeological narratives, rarely enters the public record. Lack of primary data publication is also a major obstacle to cultural heritage preservation and the goals of cultural resource management (CRM). Moreover, access to primary data is key to contesting claims about the past and to the formulation of credible alternative interpretations. In response to these concerns, experimental systems have implemented a variety of strategies to support online publication of primary data. Online data dissemination can be a powerful tool to meet the needs of CRM professionals, establish better communication and collaborative ties with colleagues in academic settings, and encourage public engagement with the documented record of the past. This paper introduces the ArchaeoML standard and its implementation in the Open Context system. As will be discussed, the integration and online dissemination of primary data offer great opportunities for making archaeological knowledge creation more participatory and transparent. However, different strategies in this area involve important trade-offs, and all face complex conceptual, ethical, legal, and professional challenges.