Explanations of many cognitive processes, including
probability judgment, rely on the construct of similarity.
The present paper is concerned with the similarity-based
explanation of reasoning in the conjunction task. Although
high positive correlations have been found between
similarity and probability judgments in this task, these
alone cannot validate the assumption that similarity is
judged by a process of feature comparison or that similarity
judgment is an explanation of probability judgment.
Preliminary results from a study in which we collected
written justifications from subjects who made both types of
judgment suggest that these assumptions are not tenable.
Subjects cited considerations of causality and statistics ~ not
just feature overlap -- when judging both similarity and
probability, indicating that (1) feature comparison is only
one way in which people judge similarity and (2) similarity
judgment can involve processes usually associated with
probability judgment. These findings suggest that the role
of similarity in explaining other cognitive processes needs
to be revised. It is proposed that the power of similarity and
probability to predict one another can be exploited for the
purpose of making either type of judgment.