This paper discusses the Italian ethnographer Ernesto de Martino’s investigation of ritual crying in Southern Italy, bringing to the fore the role ethnology was called to play as a new twentieth-century discipline that emerged from the forced encounter between powerful “advanced” nations and societies “without history.” Ethnology sought to analyze the impact of cultural norms on a world increasingly polarized between the inevitable march towards rational modernity and the appeal of a magical pre-modern time. For de Martino, in particular, ethnological research on popular religiosity and ritual crying exposed the peculiarities of Italy’s uneven development in the post-war years and became a means through which to rethink the Italian South.