For the past eleven years, postmedieval, a multi-disciplinary journal devoted to the study of both medieval and medievalist cultures, has published quarterly issues aimed at an international audience of scholars, artists, and writers. Having recently celebrated the journal’s one-decade anniversary, we reflect here on our work as two of the editors who launched a new journal and/or kept it afloat through changes in its ownership, marketing, and management. Our observations about editing pertain to commercial publishing as a venue for scholarly and creative works, and we emphasize our experiences reconciling corporate publishing practices with the production of an innovative, accessible, equitable, and rather bespoke journal.