The Innovative Corridors Initiative (ICI) represents an innovative business model for public agencies to partner with private industry to improve transportation system management and provide real-time information to users. The Call for Submissions (CFS) issued by Caltrans, MTC, LA MTA, ITS America, and CCIT offered private industry access to public rights-of-way and data. However, no funds were offered as part of the CFS, meaning the companies that submitted a proposal and participated needed to have the capacity to self-fund their projects. This report provides a summary of the processes to implement the CFS including: public outreach, proposal review, negotiations between the public agencies and private companies, operations, coordination with the 2005 ITS World Congress in San Francisco, and project closure. Researchers chronicled the lessons learned throughout the process through a series of interviews conducted with the parties involved. Especially important were findings related to the public-private partnership for ITS deployment that the ICI project pioneered.

Technical Paper, World Congress on ITS, Nagoya, Japan, October 18-24, 2004 Intelligent Transportation Systems (ITS) show great potential for improving transportation system efficiency for users and system operators. Over the past decade, ITS technologies have been deployed in every major U.S. metropolitan area, on rural highways, and in smaller cities. However, institutional questions (e.g., interoperability and access to public rights-of-way) related to public-private partnerships must be addressed to facilitate ITS deployment and mainstreaming. Public agencies need to see tangible system management benefits, and the private sector must be able to demonstrate compelling business models. California's Innovative Corridors Initiative (ICI) is a multi-year effort with the goal of accelerating the development, testing, commercialization, and deployment of innovative Intelligent Transportation Systems (ITS) technologies, products, and services along major California corridors. The public sector is testing "a new way of doing business," by partnering with other governmental entities and the private sector, while streamlining processes to expedite the development and deployment of ITS technologies. A strategic partnership among the California Department of Transportation (Caltrans), the Metropolitan Transportation Commission (MTC) in the San Francisco Bay Area, the Los Angeles County Metropolitan Transit Authority (MTA), the Intelligent Transportation Society of America (ITSA), and the California Center for Innovative Transportation (CCIT) merges the goals of the ICI with that of the ITS World Congress to promote awareness and deployment of ITS technologies and improve safety, reliability, convenience, and accessibility within the transportation network. The 2005 ITS World Congress in San Francisco, California will serve as a showcase platform for demonstrating pilot projects resulting from the Innovative Corridors Initiative.

Intelligent Transportation Systems (ITS) show great potential for improving transportation system efficiency for users and system operators. Over the past decade, ITS technologies have been deployed in every major U.S. metropolitan area, on rural highways, and in smaller cities. However, institutional questions (e.g., interoperability and access to public rights-of-way) related to public-private partnerships must be addressed to facilitate ITS deployment and mainstreaming. Public agencies need to see tangible system management benefits, and the private sector must be able to demonstrate compelling business models. California's Innovative Corridors Initiative (ICI) is a multi-year effort with the goal of accelerating the development, testing, commercialization, and deployment of innovative Intelligent Transportation Systems (ITS) technologies, products, and services along major California corridors. The public sector is testing "a new way of doing business," by partnering with other governmental entities and the private sector, while streamlining processes to expedite the development and deployment of ITS technologies. A strategic partnership among the California Department of Transportation (Caltrans), the Metropolitan Transportation Commission (MTC) in the San Francisco Bay Area, the Los Angeles County Metropolitan Transit Authority (MTA), the Intelligent Transportation Society of America (ITSA), and the California Center for Innovative Transportation (CCIT) merges the goals of the ICI with that of the ITS World Congress to promote awareness and deployment of ITS technologies and improve safety, reliability, convenience, and accessibility within the transportation network. The 2005 ITS World Congress in San Francisco, California will serve as a showcase platform for demonstrating pilot projects resulting from the Innovative Corridors Initiative.

The Innovative Corridors Initiative (ICI) Business Model Analysis examines public-private partnerships designed to deploy intelligent transportation systems (ITS) technologies that can improve transportation system management and provide real-time information to users. This study builds on the business models proposed by industry in response to the ICI Call for Submissions (CFS). In addition, case studies examine the business models that are developing between the private and public sectors for roadside rest stop wireless Internet access, vehicle infrastructure integration, and Traffic.com, Inc. Caltrans' current procedures for encroachment and procurement are reviewed briefly to identify possible areas of conflict that may need to be resolved prior to launching future CFS-style solicitations. Planning recommendations are provided to assist Caltrans with planning for future CFS-style solicitations, including considerations regarding goals, purpose and project partners, authority, and post-demonstration relationships. Issues for Caltrans to consider pertaining to authority for CFS-style solicitations as well as the procurement of products that are demonstrated under these solicitations are highlighted.

The Innovative Corridors Initiative (ICI) is a multi-year project designed to encourage the early deployment of innovative technologies for Intelligent Transportation Systems (ITS) in California. ITS technologies are defined through a broad array of information and vehicle control technologies that are designed to improve traffic and transit management including safety, user choice, congestion, and incident response. For over a decade, ITS technologies have been gaining acceptance and are now utilized in every major metropolitan area in the United States to enhance transportation system management.

However, the full potential of ITS technologies to revolutionize transportation system management and enhance individual decisions remains to be fulfilled. A critical impediment to realizing the full potential of ITS is the dichotomy between the public sector owning and operating the roadways and transit systems for the public benefit and the private sector inventing and operating ITS technology and services with a profit motive. The ICI project was designed to address this separation between public sector mandate and private industry motivation by creating a forum where the mutual benefits to both sectors could be realized.

Working closely with the California Department of Transportation (Caltrans), the Metropolitan Transportation Commission (MTC) in the San Francisco Bay Area, and the Los Angeles Metropolitan Transportation Authority (MTA), ICI project staff at the California Center for Innovative Transportation (CCIT) coordinated a process by which the public agencies opened up access to their rights-of-way and other facilities for the private sector to deploy innovative ITS technologies on a demonstration basis. The benefits that the public agencies expect include: 1) improved transportation system management through the deployment of advanced ITS on California roadways and transit; 2) better utilization of the system by individuals who can make informed decisions about choice of mode, time of travel and route; 3) accelerated deployment of ITS systems in California; and 4) the development of a new business model for how public agencies can work with industry to maximize benefits for all parties involved.

An additional partner in the project is the Intelligent Transportation Society of America (ITSA), which hosts the North American ITS World Congress'. Through this partnership the private sector will have an opportunity to showcase their innovative demonstration projects during the 2005 ITS World Congress in San Francisco.

The full multi-year project includes:

* Partner development; * The development of a process to solicit industry to deploy innovative demonstration ITS projects; * Coordination with ITSA to create an opportunity to showcase the pilot demonstration projects during the 2005 ITS World Congress; * Management and coordination among the partners and industry for the duration of the project (through the November 2005 World Congress in San Francisco); * A comprehensive literature review on mainstreaming ITS and relevant public-private partnerships; * An evaluation of the relevant regulatory arena and current Caltrans business models for allowing industry to access right of way; * Periodic interviews and surveys with project partners and industry partners (through 2006) to identify lessons learned, and; * Completion of a final report detailing the process and the lessons learned (December 2006)

MOU 4151 (the subject of this report) encompasses the first year of this multi-year ICI project as outlined in the May 7 and July 16, 2004 memos to Caltrans to clarify the scope of work. Year one included; 1) Partner development (Tasks I and II); 2) The development of the Call for Submissions (CFS) to solicit industry participation (Task III); 3) Outreach for the CFS (Task IV); 4) Report on the initial results of the CFS (Tasks V and VI); 5) Coordination with ITSA to create opportunities to showcase the pilot demonstration projects (Part II, Task I), and; 6) Ongoing coordination among the partners (Part II, Task II).

California's Innovative Corridors Initiative (ICI) is a multi-year project to test a new approach for accelerating the deployment of Intelligent Transportation Systems (ITS) technologies, products, and services along major California corridors. As part of the effort, ICI governmental partners developed a Call for Submissions (CFS) to solicit proposals for pilot demonstration projects to be showcased in conjunction with the forthcoming 2005 ITS World Congress in San Francisco, California. The unique nature of the project is that no public funds will be awarded as part of the solicitation. In this paper, the authors explore public-private partnerships as a means to accelerate ITS deployment, including legislative and initiative-based approaches to partnership. A review of the public-private partnership literature in transportation reveals several case studies that involve access to public rights-of-way or other public facilities. The authors present lessons learned from three relevant case studies (upon which the ICI builds), an overview of the ICI planning process, a discussion of four possible business models for future ITS deployment resulting from the CFS, and ICI lessons learned to date. Early findings from the ICI reveal that the CFS resulted in: 1) 28 project proposals intended to improve mobility and safety for California travelers; 2) inter-agency cooperation among ICI partners; 3) additional expertise brought on by multiple-agency participation during proposal evaluation; 4) a broader perspective at the table by engaging in negotiation with the private sector; and 5) an opportunity for industry and government to work together beyond the initial demonstration period, if appropriate.

The Innovative Corridors Initiative (ICI) is a multi-year project designed to encourage the early deployment of innovative technologies for Intelligent Transportation Systems (ITS) in California. ITS technologies are defined through a broad array of information and vehicle control technologies that are designed to improve traffic and transit management including safety, user choice, congestion, and incident response. For over a decade, ITS technologies have been gaining acceptance and are now utilized in every major metropolitan area in the United States to enhance transportation system management.

However, the full potential of ITS technologies to revolutionize transportation system management and enhance individual decisions remains to be fulfilled. A critical impediment to realizing the full potential of ITS is the dichotomy between the public sector owning and operating the roadways and transit systems for the public benefit and the private sector inventing and operating ITS technology and services with a profit motive. The ICI project was designed to address this separation between public sector mandate and private industry motivation by creating a forum where the mutual benefits to both sectors could be realized.