How does new information affect citizens' political attitudes and personal beliefs? Past research has explored this question with mixed results: while some suggest that information can alter beliefs and policy positions, others argue that political opinions are stubbornly resistant to change, regardless of the potential value of new information. Building on this expansive body of research, I argue that both individual-level uncertainty and the information medium play a critical role in shaping when information matters. While I expect citizens who are more uncertain to be more likely to reevaluate their beliefs in the face of new information, I argue that in specific contents, this is particularly true if that information comes from a source that is viewed as trustworthy, like their community.
Using data from two survey experiments and a large-N original dataset of Facebook community pages, my dissertation explores this dynamic in Brazil with information about violence, a persistent development challenge. Conditional on respondents uncertainty about community violence, I find that community-based information shared through social media has significant and countervailing effects: (1) it significantly decreases anxiety about crime and support for the police among more ``uncertain" individuals, but increases it for less ``uncertain" individuals. I find no such heterogenous effects among respondents who receive information about violence in their community from government sources. Examining the divergence in high and low certainty individuals who receive the social media information is beyond the scope of this dissertation, but what is clear from these findings is that the source of the information plays a central role in shaping whether people are willing to update their beliefs.\
I argue that this observed shift in beliefs is due to respondents' willingness to trust information that comes from ``people like them" over more traditional purveyors of information, such as their government. I test this through a conjoint experiment, which randomly varies features of information about violence and government services and asks participants to select which they would trust more. Across both types of information, participants are significantly less likely to trust information that comes from a government source, and more willing to believe information that has a wide reach on social media and that is shared in real time. Uncertainty appears to play little role in respondents' weighting of these various attributes.
In the final chapter of my dissertation, I investigate how the transition from traditional to social media sources for information shapes individuals’ beliefs about violence in their communities, which in turn shape their political preferences. Although respondents appear more willing to update their beliefs based on information from social media, that information does not accurately reflect real world instances in violence. An analysis of content from community level Facebook groups reveals clear biases in the content shared on these platforms. Social media users based in areas that are neither very violent nor very peaceful are more likely to share content about violence. This finding suggests that those who have less certain information about particular aspects of the real world will be more likely to increase the inaccuracy of their understanding if they rely mostly on social media for information. This research not only complicates existing theories about information processing, but also explores these dynamics in an understudied and rapidly transforming political environment where social media usage is rapidly accelerating.