Stormwater infrastructure substantially impacts water quality and supply. In the U.S., local agency investments rely on public support from taxes or fees. Assessing individuals’ knowledge and willingness to pay helps inform potential pathways to funding and green infrastructure implementation. Using a 2018–2019 survey of 868 University of California students and staff, we analyze stormwater knowledge and willingness to pay or support public fund allocation for green infrastructure, especially natural treatment systems (NTS). Results of three separate regression models, each with a one-campus random sample and an all-campus convenience sample, show the majority of respondents supported allocating personal and campus funds for NTS. Preexisting environmental attitudes (on the New Ecological Paradigm scale) were the most common driver in nearly all models, but with inconsistent results and low explanatory power across models. Harnessing public support to increase stormwater investment may require tailored benefit messaging or other motivational frameworks, particularly in semiarid environments.

U.S. public university campuses are held directly responsible for compliance with many of the same federal- and state-level environmental regulations as cities, including stormwater management. While operating as 'cities within cities' in many respects, campuses face unique constraints in achieving stormwater regulatory compliance. To compare the abilities of campuses to comply with stormwater regulations to municipalities, we conduct mixed-methods research using primary data from five University of California (UC) campuses. Public universities constituted over 20% of California's "nontraditional" permittees under the municipal separate storm sewer system (MS4) regulation regime in 2013. We utilize semi-structured interviews with campus and regulatory officials, a survey of campus students and staff around support and willingness to pay for innovative stormwater management, and content analysis of campus stormwater management documents to examine challenges to public university stormwater compliance. We find that, despite their progressive environmental practices in other areas like energy and water conservation, even as compared to cities, stormwater management practices on the evaluated campuses are constrained by several factors: infrastructure financing limitations, lack of transparent and coordinated decision-making, a lack of campus resident involvement, and regulatory inflexibility. Our study provides new insights, both for understanding campuses as sustainable 'cities within cities' and more broadly for urban environmental compliance regimes globally.