Metaphors pervade discussions of critical issues and influ-ence how people reason about these domains. For instance,when crime is a beast, people suggest enforcement-orientedapproaches to crime-reduction (e.g., by augmenting the po-lice force); when crime is a virus, on the other hand, peoplesuggest systemic reforms for the affected community. In thecurrent study, we find that extending metaphoric language intothe descriptions of policy interventions bolsters the persuasiveinfluence of metaphoric frames for an array of important is-sues. When crime is a beast, people are even more likely toendorse “attacking” the problem with harsh enforcement tac-tics; when crime is a virus people are even more likely to toendorse “treating” the problem through social reform.