The public is united in understanding neither global warming’s (GW’s) causes nor its urgency. This experiment assesses a novel text (informally called “Carbon DiLoopy”) intended to spawn science-normative changes in people’s GW beliefs by explaining rising CO2’s negative cognitive effects––without mentioning GW or climate change. Thus, it represents an indirect way to increase GW concern. Two control/replication texts explained (a) the carbon cycle and (b) human-caused GW’s scientific consensus. All texts, containing roughly 400-words each, were assessed regarding their impacts in changing GW beliefs and attitudes. The carbon-cycle control text yielded expected null results. The scientific-consensus text caused gains in general concern about rising atmospheric CO2, and–– replicating past studies––in GW acceptance and concern. The novel diLoopy text induced gains in all three measured concern/acceptance dimensions: (1) CO2’s effects on cognition, (2) rising CO2 in general, and (3) GW. We also found no evidence of backfire or polarization effects.