Social norms interventions provide a promising avenue for sexual violence prevention; however, experimental research on social norms interventions is nascent. While in-group norms and values strongly influence behavior, existing research has not investigated the effects of same race-ethnicity referents within these interventions. Thus, the present research demonstrates the effect of same race-ethnicity referents in social norms interventions to reduce sexual violence. The two studies, comprised of racially diverse samples of men, employed a brief social norms intervention with a three-condition design: gender-only referents, gender and race-ethnicity referents, and control. Study 1 applied a manipulation focused on sexual violence, consent, and alcohol (N = 391, aged 18-24). Contrary to previous findings, Study 1 did not find a significant difference between conditions. Notably, the sample revealed overwhelmingly healthy attitudes toward consent and alcohol indicating a possible limitation. The Study 2 manipulation targeted sexist beliefs (N = 574, aged 18-26) and found both experimental conditions significantly reduced rape myth acceptance and sexism. These results were not explained by racial-ethnic group membership alone. Study 3 conducted a reanalysis to examine the effect of identification and esteem associated with participants’ racial-ethnic group, and results revealed inconsistent effects of the subscales of Collective Self-Esteem. These results suggest identification and group evaluation contribute to, but do not fully explain, motivation to adhere to social norms messaging. Together, these studies extend the research on social norms interventions to address perpetration and provide insight to the efficacy of tailored, culturally-specific interventions.