Understanding referring expression generation has long been of interest to psycholinguistics, pragmatics, and sociolinguistics. Experimental data in the former two has shown that referring expression generation is modulated by both pragmatic and cognitive considerations, and the latter suggests that referring expressions have social meaning beyond their literal referential utility. This project integrates these three accounts by extending Burnett (2017)'s socially-enriched implementation of the Rational Speech Act (RSA) framework to account for variation in referring expressions used to denote transgender women in two politically opposed media corpora. Our findings highlight the utility of the RSA framework in explaining socially-modulated variation while also accounting for pragmatic and cognitive considerations. Finally, this paper contributes to growing literatures that address the relationship between (alt-)right ideologies about gender and language by highlighting the use of bioessentialist language such as 'biological male' in the propagation of anti-trans rhetoric in the United States.