Some see the regional equity perspective as placing undue emphasis on intersectoral cooperation and the complementarity between growth and equity. Is regional equity a departure from an Advocacy Planning paradigm in which values are central, justice is key, and decision making is contentious? We try to reconcile the perspectives and use case studies of Fresno and San Antonio to explore when conflict yields new alliances and when it produces stalemate. We conclude with lessons for advocacy planners operating at the regional scale in which the lack of government and need for governance necessitate new skills of collaboration, (principled) conflict, and community building.