Menstruation is a normal biological process yet remains heavily stigmatized in many societies. This dissertation aims to understand why menstruation is stigmatized and what influences attitudes toward women’s reproductive health in the U.S. Across a series of studies, the role of disgust sensitivity as a risk factor for menstrual stigma and broader reproductive health stigma was examined.
In Chapter 2, three surveys (Study 2.1: N = 475 undergraduates, Study 2.2: N = 720 adults from the Prolific platform, Study 2.3: N = 60 adults from a community sample) revealed that sexuality-related disgust – not pathogen or morality – was a key predictor of stigmatizing attitudes toward menstruation, suggesting that menstrual stigma is associated with sexual taboo and sexualization of female bodies.
Chapter 3 extended this work by exploring the stigmatization of menstruation, breastfeeding, and abortion across two surveys (Study 3.1: N = 219 undergraduates, Study 3.2: N = 175 undergraduates). Menstrual blood elicited more negative reactions of disgust than blood in general, and menstrual stigma was associated with stigma toward breastfeeding and abortion, indicating that these issues are interconnected. Abortion emerged as more stigmatized than menstruation or breastfeeding; there were significant differences based on political ideology with the former and differences based on sex and political ideology with the latter. Sexuality-related disgust predicted stigmatizing attitudes toward breastfeeding, indicating that breastfeeding stigma is associated with taboos around sexuality.
Chapter 4 investigated behavioral reactions to new, unused menstrual products (N = 100 female and male participants) and found that participants were more reluctant to engage with menstrual pads and tampons than with objects like toilet paper or band-aids, reflecting disgust sensitivity toward menstruation. Although a messaging intervention was not effective, more physical engagement with menstrual products suggested more comfort with menstruation and was linked to lower menstrual stigma. Sentiment analysis of free responses uncovered negative menstrual attitudes and indicated enduring menstrual stigma.
Altogether, these findings demonstrate that social stigma around menstruation and women’s health issues is deeply entwined with sexual and political attitudes. This dissertation provides insights into menstrual stigma and highlights imperatives to improve menstrual attitudes and knowledge through health communication and education.