Previous research presented a multinomial model to estimate four latent processes (target detection, stereotype activation, stereotype application, guessing) that contribute to responses in the Stereotype Misperception Task, an indirect measure of stereotyping (Krieglmeyer & Sherman, 2012). The present research further investigates the validity of the target detection (D) and stereotype activation (SAC) parameters. To this end, the data from Experiment 2 and Experiment 4 in Krieglmeyer and Sherman (2012) were re-analyzed using a bootstrap method to investigate the robustness of the results. Furthermore, two conceptual replication studies were conducted and analyzed with the same bootstrap method. A manipulation of target distinctness influenced the D parameter as predicted. A manipulation of prime prototypicality influenced the SAC parameter as predicted. Taken together, the results support the validity of the D and SAC model parameters.

Stereotypes can influence social perception in undesirable ways. However, activated stereotypes are not always applied in judgments. The present research investigated how stereotype activation and application processes impact social judgments as a function of available resources for control over stereotypes. Specifically, we varied the time available to intervene in the stereotyping process, and used multinomial modeling to independently estimate stereotype activation and application. As expected, social judgments were less stereotypic when participants had more time to intervene. In terms of mechanisms, stereotype application, and not stereotype activation, corresponded with reductions in stereotypic biases. With increasing time, stereotype application was reduced, reflecting the fact that controlling application is time-dependent. In contrast, stereotype activation increased with increasing time, apparently due to increased engagement with stereotypic material. Thus, stereotype activation was highest when judgments were least stereotypical. Thus, reduced stereotyping may coincide with increased stereotype activation if stereotype application is simultaneously decreased.