Citizen science represents an opportunity to invite and encourage broad connections with the scientific community. Fundamentally, the research strategy urges public participation to answer important research questions. Citizen science offers tremendous possibilities to welcome a diverse audience to engage with science on public lands while addressing relevant management questions. The work described in this paper emphasizes the potential for using citizen science in the US national parks to not only advance pertinent scientific inquiry but also foster an appreciation for protected lands. It highlights the Rocky Mountain Sustainability and Science Network (RMSSN) as an organization that has capitalized on citizen science to explore worthwhile social­–cultural and environmental studies. Furthermore, RMSSN has stressed the importance of leveraging a diverse cohort of graduate and undergraduate students to accomplish such work. This approach has resulted in participants expressing an enhanced, deeper appreciation for the parks, recognizing them as special places, with stronger motivations to steward and advocate for them. The diverse social components of the citizen science-based experience appeared to have a critical role in cultivating such a response.