Foundation species, such as trees, corals, grasses, oysters, and rockweeds, must be common and abundant to effectively modify the physical environment and increase biodiversity by buffering environmental stress. Yet many of these important species have been declining due to disease, climate change, and other factors. A prime example is the precipitous population decline of marine rockweeds, which is attributed to increased urbanization and its accompanying impacts. Rockweeds provide three-dimensional habitat in harsh rocky intertidal environments and regulate ecosystem functioning, essential roles that no substitute species are capable of filling. Recovery of impacted rockweed populations is typically slow and unpredictable due to their limited dispersal capacity. These issues have motivated efforts to conserve remaining populations of rockweeds and reestablish or enhance depleted ones. Successfully doing so requires a robust understanding of factors that affect survival of the species and the processes that influence ecosystem structure, along with rigorous scientific testing of restoration methods and the factors that affect restoration success. In this comprehensive review, we summarize the current knowledge of rockweed ecology, highlight studies that could inform restoration practices, and recommend ways to improve our ability to implement scalable restoration of rockweeds and accompanying ecosystem-wide benefits.