This paper explores the barriers to voluntary assimilation encountered by Chinese American students at the University of California, Santa Barbara (UCSB). This study aims to explore the nuances of cultural assimilation by using a mixed-methods approach, specifically challenging the either/or dichotomy of retaining one’s native culture and acquiring American culture. The study analyzed factors such as cultural identity, family cultural practices, and experiences of discrimination. The findings reveal the complex interplay between cultural identity, discrimination, and assimilation, highlighting the multifaceted nature of the assimilation process for Chinese American students.