Recent research on moral dynamics (the processes and
phenomena –collective or individual– by which moral
behavior and moral attitudes emerge, evolve, spread, erode or
disappear) shows that an individual’s ethical mind-set (i.e.,
outcome-based vs. rule-based) moderates the impact of an
initial ethical or unethical act regarding the likelihood of
behaving ethically on a subsequent occasion. More
specifically, an outcome-based mind-set facilitates Moral
Balancing (behaving ethically or unethically decreases the
likelihood of engaging in the same type of behavior later),
whereas a rule-based mind-set facilitates Moral Consistency
(engaging in an ethical or unethical behavior increases the
likelihood of engaging in the same type of behavior later).
Our objective was to look at the evolution of moral choice
across a series of scenarios and so explore if these moral
patterns (Balancing vs. Consistency) are maintained over
time. The results of three studies showed that Moral
Balancing is not maintained over time. On the other hand,
Moral Consistency could be maintained over time, if the
mind-set was reinforced before making a new moral
judgment (but not otherwise).