Electronic Green Journal

Articles

Adaptive Capacity for eutrophication governance of the Laurentian Great Lakes

The Great Lakes are the largest freshwater body in the world, holding 20% of the worlds freshwater. Together, Lakes Superior, Michigan, Huron, Erie and Ontario, are home to over 35million Americans and Canadians, a factor that lead to severe human related stress to the lakes’ ecosystem. The eutrophication of Lake Erie is one manifestation of this anthropogenic stress from nutrient enrichment from farming, sewage treatment plant discharges, airborne emissions and nutrient flows from paved surfaces. This paper examines the eutrophication of Lake Erie and shows that it is a wicked problem that can benefit from an adaptive governance approach. More specifically, it proposes a framework for assessing adaptive capacity and tests this framework through key informant interviews in the case where adaptive capacity was displayed; a Lake Erie that went from severe eutrophication the 1960s to significant nutrient reduction and restoration of the Lake Erie ecosystem in the 1990s. This research also aims to identify gaps in adaptive capacity for current eutrophication governance of Lake Erie.

Youths’ Green Information and Communications Technology Acceptance and Implications for the Innovation Decision Process

Thongmak, Mathupayas

‘Green’ is the trendy word that people pay attention to it. Green ICT is currently highlighted to be an important strategic technology due to its various benefits in terms of reducing greenhouse gas emissions, lowering electricity costs, nurturing corporate images, etc. However, the adoption of green ICT products or services is not prevalent, especially in developing countries. Green consumers, particularly young people, are the key to build the success of the green ICT adoption. Thus, applying the case of university freshmen in Thailand, research objectives are to examine the understanding of youths about the green ICT, to explore the awareness and the acceptance of youths on green ICT practices, to discover the causes of adoption or refusal, and to introduce a systematic guideline for effectively promoting green ICT products or services. The research results could increase the use of green ICT in young people.

Proposition of an Integrative Theory of Socially-Responsible Consumption Behaviour

Ertz, Myriam

This paper reviews the literature on Socially-Responsible Consumption Behaviour (SRCB) measurement and proposes a framework of SRCB, based on the Model of Goal-Directed Behaviour (MGB). First, this theoretical paper provides a conceptualization of SRCB. Second, it discusses the measurement scales developed so far for measuring SRCB. Third, it provides an MGB-based integrative framework of SRCB aimed at narrowing the attitude-behaviour and intention-behaviour gaps, frequently encountered in the literature. The analysis highlights the bi-dimensional structure – social and environmental concern – of SRCB and acknowledges its modular and evolutionary nature, contingent on the contexts in which it is intended to be measured. It therefore offers tremendous research opportunities for academic researchers and useful guidelines for marketers aiming at the exploration of consumers’ SRCB.