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Open Access Publications from the University of California

Click Prediction with Machine Learning Tools

  • Author(s): Ding, Fan
  • Advisor(s): Wu, Yingnian
  • et al.

In this paper, we will explore multiple machine learning tools with their applications in the industry of advertisement technology. Companies like Sabio Mobile Inc. aim to provide platforms for advertisers to get their ads published and target their users with higher accu- racy. With transaction log files offered by Sabio Mobile Inc., we will train several statistical models to predict whether or not a user will click on a certain ad.

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