UC Santa Barbara

We explore the future of media fandom through integrating insights from gerontology, human development, fan studies, and marketing. Given population aging and the dismantling of the normative 20th-century life course, along with rapid changes in the extent to which our lives are mediated, fandom is undergoing significant modification. We focus on how new findings on emotional maturation over the life course and scholarly identification of self-narrativization as a resource for 21st-century aging suggest ways that fandom may change over time. © The Author(s) 2011.