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Center for Tobacco Control Research and Education

Tobacco Control Policy Making: United States

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Center for Tobacco Control Research and Education
Tobacco Control Policy Making: United States

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Smoking in top-grossing US movies 2015

2016

Author(s): Polansky, Jonathan R
Titus, Kori
Atayeva, Renata
Glantz, Stanton A, PhD
et al.

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Smoking in
US movies
Jonathan R. Polansky
Onbeyond LLC, Fairfax, California
Kori Titus and Renata Atayeva
Breathe California of Sacramento-Emigrant Trails
Stanton A. Glantz, PhD
University of California, San Francisco
This publication is available at
www.escholarship.org/uc/item/0qw7b0rh
SUMMARY of FINDINGS
BACKGROUND
Fig 1 | Share of films with tobacco imagery, by MPAA rating (2002-2015)
Fig 2 | Tobacco incidents per film (2002-2015)
Fig 3 | Tobacco incidents per film with any smoking (2002-2015)
Fig 4 | Total tobacco incidents (2002-2015)
Fig 5 | Billions of in-theater tobacco impressions (2002-2015)
Fig 6 | Number of youth-rated films with tobacco, by company type (2002-2015)
Fig 7 | Indies’ share of youth-rated films with tobacco has grown (2002-2015)
Table 2 | Tobacco incidents per PG-13 film, by company (2010-2015)
In a 2007 press release and a letter to state Attorneys General, the MPAA stated that it might label films with smoking to ensure “specific information is front and center for parents as they make decisions for their kids.”5F Table 3 presents data o...
Table 3 | MPAA “smoking” labels on top-grossing films (2007-2015)
CONCLUSION
Funding
References

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