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Consumer Switching and Competition Strategy in IT-enabled Markets


My dissertation studies consumer switching and competition in information technology (IT)-enabled markets, using the wireless telecommunications industry as a testing field. The first chapter examines the impact of a public policy, mobile number portability (MNP), on market competition. The second chapter investigates how investment in customer acquisition would affect business performance of wireless operators, and how the adoption of new technology would complement marketing strategy and enhance firm's competitive advantage. The third chapter analyzes asymmetric effects of MNP across firms and countries

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