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Open Access Publications from the University of California

Behavior-analytic approaches to decision making

  • Author(s): Fantino, Edmund
  • et al.

Behavior analysis has much to offer the study of phenomena in the area of judgement and decision making. We review several research areas that should continue to profit from a behavior-analytic approach, including the relative merit of contingency-based and rule-governed instruction of solving algebra and analogy problems, and the role of conditioned reinforcement and the inter-trial interval in a type of Prisoner's Dilemma Game. We focus on two additional areas: (1) the study of base-rate neglect, a notorious reasoning fallacy and (2) the study of the sunk-cost effect, which characterizes M-conceived investment decisions. In each of these two cases we review studies with humans and pigeons as subjects. (C) 2004 Elsevier B.V. All rights reserved.

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