UC Berkeley

The technological advances in the digital field have facilitated the access to virtual space or cyberspace; a non-physical place where countless situations of everyday life are occurring. In this place, the transport network companies are transforming the traditional practice of urban mobility in the main cities of Mexico. This paper discusses the influence of Uber in the daily movements, the incursion, boom and later decline of its initial conditions in its transport service. The paper uses a methodological analysis of the content and the quasi-ethnographic practice, consisting of participant observations, formal and informal interviews and netnographic exercises in the Metropolitan Area of Guadalajara. The results suggest that we are experiencing variations in the exercise of automobilility, through complex hybridizations of the modus normalis and this new option of transport management, which disincentives a little the practice of motorized urban mobility.