University of California Transportation Center
Joint Models of Attitudes and Behavior in Evaluation of the San Diego I-15 Congestion Pricing Project
- Author(s): Golob, Thomas F.
- et al.
Understanding attitudes held by the public about the acceptability, fairness, and effectiveness of congestion pricing systems is crucial to the planning and evaluation of such systems. In this study, joint models of attitude and behavior are developed to explain how both mode choice and attitudes regarding the San Diego I-15 Congestion Pricing Project differ across the population. Results show that some personal and situational explanations of opinions and perceptions are attributable to mode choices, but other explanations are independent of behavior. With respect to linkages between attitudes and behavior, none of the models tested found any significant effects of attitude on choice; all causal links were from behavior to attitudes.