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Tobacco industry involvement in children’s sugary drinks market
Published Web Location
https://www.bmj.com/content/364/bmj.l736.abstractNo data is associated with this publication.
Abstract
Kim H Nguyen and colleagues examine how tobacco companies applied their knowledge of flavours, colours, and child focused marketing to develop leading children’s sugar sweetened drink brands. These techniques continue to be used by drinks companies despite industry agreement not to promote unhealthy products in this way
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