UC Berkeley

This study examined whether killings of George Floyd, Ahmaud Arbery, and Breonna Taylor by current or former law enforcement officers in 2020 were followed by shifts in public sentiment toward Black people. Methods: Google searches for the names "Ahmaud Arbery," "Breonna Taylor," and "George Floyd" were obtained from the Google Health Application Programming Interface (API). Using the Twitter API, we collected a 1% random sample of publicly available U.S. race-related tweets from November 2019-September 2020 (N = 3,380,616). Sentiment analysis was performed using Support Vector Machines, a supervised machine learning model. A qualitative content analysis was conducted on a random sample of 3,000 tweets to understand themes in discussions of race and racism and inform interpretation of the quantitative trends. Results: The highest rate of Google searches for any of the three names was for George Floyd during the week of May 31 to June 6, the week after his murder. The percent of tweets referencing Black people that were negative decreased by 32% (from 49.33% in November 4-9 to 33.66% in June 1-7) (p < 0.001), but this decline was temporary, lasting just a few weeks. Themes that emerged during the content analysis included discussion of race or racism in positive (14%) or negative (38%) tones, call for action related to racism (18%), and counter movement/arguments against racism-related changes (6%). Conclusion: Although there was a sharp decline in negative Black sentiment and increased public awareness of structural racism and desire for long-lasting social change, these shifts were transitory and returned to baseline after several weeks. Findings suggest that negative attitudes towards Black people remain deeply entrenched.