Proceedings of the Annual Meeting of the Cognitive Science Society

Creativity is an essential factor in successful advertising wherecatchy and memorable media is produced to persuade the au-dience. The creative elements in the visual design and in theslogan of an advertisement elevate the overall appeal providinga perceptually grounded attractive message. In this study, wepropose the exploitation of creativity cues in textual and visualinformation for the appreciation prediction of multimodal ad-vertising prints. Moreover, as a novel dimension space of mul-timodality, we propose using the human sense (i.e., sight, hear-ing, taste, and smell) information embedded in the language.Our findings show that sensorial information is an invaluableindication of whether the advertisement is appreciated or not.Furthermore, combining linguistic and visual models signif-icantly improves the unimodal appreciation detection perfor-mances.