UC Irvine

(1) Background: Human activity is warming the planet and destabilizing the climate through greenhouse gas emissions, which underscores the need for climate communication to overcome barriers to action. (2) Methods: We launched a five-month campaign that included questionnaires (n = 500) and one-on-one interviews (n = 24) to assess climate change sentiment, engagement, adaptation, as well as understand who climate outreach reaches and the observations and concerns such groups report across the U.S. so as to better understand the local context of climate change and enable more effective climate communication and outreach in the future. (3) Results: Results showed outreach efforts to mostly reach college educated Caucasians who identified as Democrats. “Future generations” was the most frequently ranked climate concern, with the economy, property value, and national security ranked last. Communities frequently observed hotter temperatures, increased flooding, and species impacts. Among “climate-concerned” individuals, the majority reported never contacting a local politician about climate change. College students least frequently reported climate change as a top priority and reported a low frequency of civic engagement on the issue. In-person interviews highlighted climate impacts disproportionately affecting low-income communities and communities of color, such as heat-related mortality and gentrification. Climate adaptation strategies were underway, but mostly among farmers, ecologists, and non-governmental organizations (NGO) workers. (4) Discussion: This study helps inform elected officials, urban planners, and climate communicators as it relates to the allocation of resources for climate adaptation and education, and highlights key knowledge gaps that deserve focus by future outreach efforts.