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Open Access Publications from the University of California

The effect of risk attitude on product choices

  • Author(s): Nomura, Ikuya
  • Onuki, Yasushi
  • Samejima, Kazuyuki
  • Washida, Yuichi
  • Ueda, Kazuhiro
  • Okada, Hiroyuki
  • Omori, Takashi
  • et al.
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