UC Davis

This issue’s target article by Payne, Vuletich, and Lundberg (PV&L) does exactly what one should, presenting an argument that is thought-provoking and that challenges current orthodoxy. It also addresses an issue that has increasingly confounded attitudes researchers in recent years. The construct of “implicit bias” was initially conceptualized as a latent construct that exists within persons, relatively resistant to situational influences. A plethora of theoretical models converge on the notion that implicit biases, including intergroup biases, are representations that are stored in memory (e.g., Devine,1989; Fazio, Jackson, Dunton, & Williams, 1995; Gawronski & Bodenhausen, 2006; Greenwald et al., 2002; Wilson, Lindsay, & Schooler, 2000). Although some perspectives emphasize the role of culture in contributing to implicit measures of bias, even these perspectives rely on the learning and storage of mental representations (Olson & Fazio, 2004).