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Dead Air: A History of NPR’s Creation & Exclusion of Marginalized Communities

Creative Commons 'BY' version 4.0 license
Abstract

This thesis examines the ways NPR failed to serve marginalized communities by analyzing the history and creation of the National Public Radio network. NPR was created on the founding mission statement that promised to represent the diversity of America and to provide programming that would supplement a lack of representation or opportunities on American airwaves, such as adult education programs. This mission statement was to also uphold the Federal Communication Commission's (FCC) requirement of serving the public interest in order to justify NPR’s programming being on air. However, using the research study, Audience 88, conducted by NPR’s lead Research Analyst, David Giovannoni. NPR’s main audience was revealed to be educated, middle to upper class, older White people. This thesis asks the question, how did a radio network built with a focus on inclusivity fail to capture and serve a diverse audience?

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