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The Big Seducer: Berlusconi's Image at Home and Abroad and the Future of Italian Politics

Abstract

Since the collapse of the postwar Italian party system in 1992-3, Italian politics has been dominated by the figure of Silvio Berlusconi, undoubtedly the major politician on the political center-right and elected as prime minister successively in 1994, 2001, and 2008. The image of Berlusconi as Italy’s political leader is often seen by commentators as much more positive at home than it has been abroad. Some well known foreign media, for example, have been much more consistently negative about Berlusconi’s dual role as media baron and political leader than have domestic media (and considerable public opinion) in Italy. If so, then Berlusconi’s exit from a central position in Italian politics may create external relief that he is gone and improved regard for Italy as a whole but at the expense of a huge “hole” that his absence may create domestically. On close analysis, however, The presumed gap between views of Berlusconi at “home” and “abroad” looks smaller, however, than conventional wisdom would suggest. At least over the recent course of his political career, he has stimulated a similar range of increasingly attitudinal negative responses both in Italy and elsewhere, although with variations over time everywhere and from place to place outside of Italy. These responses are increasingly negative, both at home and abroad. Berlusconi’s reputation is very much related to popular perceptions of his practical successes and failures as a leader and to what sort of leader he has actually been. It is not simply the result of a “battle” of media images without substantive content. This is encouraging news for those looking towards a future in which Italian politics will be less dominated by popular media such as television and its presumed manipulation of a totally pliant electorate. The exit of the “big seducer” will leave a troubling legacy of unresolved problems while also creating openings for a political future in which Italians may be more collectively invested.

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