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How Goals Erase Framing Effects in Risky Decision Making

Abstract

Evidence has shown that goals systematically change risk preferences in repeated decisions under risk. For instance, decision makers could aim to reach goals in a limited time, such as “making at least $1000 with ten stock investments within a year.” We test whether goal-based risky decisions differ when facing gains as compared to losses. More specif-ically, we examine the impact of outcome framing (gains vs. losses) and state framing (positive vs. negative resource states) on goal-based risky decisions. Our results (N=100) reveal no framing effects; instead, we find a consistently strong effect of the goal on risk preferences independent of framing. Computational modeling showed that a dynamic version of prospect theory, with a goal-dependent reference point, described 87% of participants best. This model treats outcomes as gains and losses depending on the state-goal distance. Our results show how goals can erase standard framing effects observed in risky choices without goals.

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