University of California Transportation Center
Putting Behavior in Household Travel Behavior Data: An Interactive GIS-Based Survey via the Internet
- Author(s): McNally, Michael G.
- Lee, Ming S.
- et al.
This two-year project focused on obtaining travel behavior data that more truly reflected underlying behavior. In the first year of the project a prototype of REACT!, a web-based, self-administered survey instrument for collecting household travel/activity data was produced. REACT! documents not only the resultant behavior but also the scheduling process that produces that behavior by having each respondent record activities as they are initially planned, updated, and executed. In the second year, following a beta test of REACT! and final program modification, a formal REACT! field study was completed for 47 households who used REACT! to provide 24 hours of travel/activity data over a 7 day period. Ensuing analyses focused on the activity scheduling process.