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Experiences of liking versus ideas about liking.

Abstract

We leverage the notion that abstraction enables prediction to generate novel insights and hypotheses for the literatures on attitudes and mate preferences. We suggest that ideas about liking (e.g., evaluations of categories or overall traits) are more abstract than experiences of liking (e.g., evaluations of particular exemplars), and that ideas about liking may facilitate mental travel beyond the here-and-now.

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