Berkeley Graduate School of Journalism
Some Kind of Drone
- Author(s): Hickerson, Craig
- et al.
In 2015, two friends fresh out of UC Berkeley released a marketing video for their self-piloted camera drone. Capturing the public's imagination the duo raised $34 million in pre-orders and founded a startup poised to be the next Silicon Valley success story. But the drone never shipped and the startup closed its doors leaving customers wondering what happened to the promise of the perfect selfie drone.