UC San Diego

Increasingly, social scientists are recognizing the limitations of traditional measures (e.g., geographic, demographic, economic) when trying to explain differing regional prosperity outcomes. This research seeks to understand how regions’ differing personalities can help describe economic variance. We test this by employing least squares linear regression on an exploratory battery of 16 psychosocial variables (the “Big 5” personality profiles, plus other General Social Survey items) and four dependent variables of economic output: per capita income, employment rates, income mobility, and rates of entrepreneurship. All items, aggregated at the county level across the US, exhibited a unique constellation of relationships, emphasizing the great need for more work on the economic impact of what we coin the personality of place.