Reputation and Status in the High-Quality Wine Industry
- Author(s): Kleinhans, Joern
- Advisor(s): Bromiley, Philip
- et al.
This dissertation seeks to understand how and when firms actively build reputation, how firms adjust product quality in response to sudden status changes, how existing reputation and status influence price levels. The empirical setting for all three studies is the high-quality wine segment of Bordeaux, France.