Proceedings of the Annual Meeting of the Cognitive Science Society

The current study used a real-time interactive “advisor-decider” task, in which advice given by one participant results in an onerous workload for another participant, to show that self-conscious affect based on performance in one domain shapes decisions to engage in prosocial behavior in an unrelated domain: Advisors that performed at or worse than the norm, in terms of giving incorrect advice, made more frequent subsequent charity donations. Intriguingly, when advisors were given social information about their performance relative to the norm, this pattern was reversed, such that advisors that performed worse than the norm made less frequent donations. We interpret this finding as reflecting a shift in the emotion driving the behavior, from guilt to shame. Consistent with this interpretation, trait measures of guilt proneness but not of shame proneness predicted an increase in both the probability and magnitude of donations.